BRIEF Encourage Danes to buy a "Wild share" in the Wild Campo Alegre Reserve, whose aim is protecting biodiversity.

PROBLEM Every day 150 species dies. It affects all of us. But very few of us know the impact.

INSIGHT You never know the return return on investment when buying stocks.

SOLUTION Poster encouraging people to buy a “wild-stock” - the only stock where you know the outcome of buying it will be positive.