Calling out to worried parents on metro stations all over Copenhagen getting them to donate and create a safer nightlife for their kids.

BACKGROUND 90% of parents think that Natteravnene has an impact on their level of feeling safe when their kids are going out. However, the parents are not out at the same time as Natteravenene, therefore, they don’t know if they are actually there.

INSIGHT When the “kids” are going out partying, the parents sit at home and worry about everything that could go wrong until their child comes home at night.

SOLUTION The solution is twofold. We created videos that show the scenarios that parents dread, talking to their emotion and getting them to donate to keep their kids safe at night. But how can the parents know that Natteravnene are actually there, when the parents are never out at night? Natteravnene will create awareness of their whereabouts by carrying stencils and chalk spray paint, so when the parents walk abound in the city at daylight, they will see yellow ravens and QR codes spread all over the city- now well knowing, that there are someone there at night, taking care of their kids if they need it.