KICKOFF

Let’s get back to the roots. Giving Sunday league clubs the power of creating their own fanbase through a new AI tool and getting the cheers back on the homefield.

BRIEF Create a solution that communicates “Play for more”

PROBLEM Sunday league teams have the most dedicated fans! But there are not many of them on game day. Fans makes the players better and generate income to the clubs. However, the clubs don’t have the skills or knowledge of how to attract more fans.

INSIGHT It’s just better playing for a cheering audience! They are the 12th player on the team.

SOLUTION In a world where commercialization drives the agenda of football, we want to take a step back and salute the places where the superstars of today first tip-toed onto the grass. Grassroots clubs have been neglected for years, following the massive blowup of commercialized football. We forgot our roots and where we really came from. Instead, we go to huge events, cheering on players we never spoke to, competing against other fans we don’t know. 

Veo will help teams in the Sunday league with creating a hype and fanbase around their club. Therefore, Veo launched a real game changer called Kickoff. A tool for the local football club to create a community of fans with an easy to use social media post generator, an AI-chant generator and guides for how to live stream all games for everyone to watch. 

The mission is to celebrate the essence of football: Atmosphere, community and belonging.