Solving both gen Z’s financial struggles and their parents clutter issues.

BRIEF Develop a response that brings Gen Z in the UK to the eBay marketplace to sell preloved items.

PROBLEM For Gen Z, it can seem unmanageable to ever be financially independent with the raise of inflation, house prices going crazy and debt piling up.

Meanwhile, UK households are flooded in clutter and Brits are some of the worst. They store over five times more than their European neighbours and more than half of UK adults have rooms in their homes that are unusable because of clutter. It takes up physical and mental space and can make people feel stressed, anxious, and depressed.

INSIGHT It’s much easier to sort, sell and get rid of other peoples stuff that your own.

SOLUTION EBay has a solution to both Gen Z’s financial struggles and their parents clutter issues. Because the average household hides clutter treasures worth £3,500 adding up to £100,000,000,000 across the UK - a potential relief to Gen Z's financial worries.

Therefor, eBay will recruit a hoard of declutter heroes to gather a new generation of eBay sellers! When working as a declutter hero, you declutter your parents' homes to uncover hidden treasures to sell on eBay. You take care of the sales process and split the earnings with your parents.

The recruitment happens where Gen Z normally look for jobs: Indeed, LinkedIn, Studentjob etc. The job posts will send them to eBay's landing page where they can download a contract to negotiate with their parents and apply for the job. The contract allows Gen Z to declutter and sell what their parents don't use anymore and do the job the parents could never overcome. Furthermore, eBay will bring attention to the job on social media and outdoor by tapping into the financial worries gen Z struggle with.